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About Us

With RIRE, you can have it both ways. From finding a bag that’s flirty and functional to discovering a dress that’s daring yet dainty, we work with small-scale designers to find fun riffs on classic fashion and trendy takes on new ideas. We handpick our constantly evolving line of dresses, tops, accessories, and artisan jewelry so that our selection stays as fresh and distinct as the clothes themselves. 

 In 2012, RIRE became one of the first to open up shop in Sacramento’s East Sac Mercantile—an exciting new concept that gathers a collection of small businesses under one roof. Our first brick-and-mortar storefront offered guests a personal shopping experience filled with whimsy and fun in a 100 sq ft space. Within four months RIRE doubled it's space to 200 sq ft. And then again RIRE expanded it's space to 404 sq ft in November 2013. 

 RIRE moved to it's own stand alone space in July 2014. Nestled in the heart of Sacramento's Midtown, RIRE's new space offers guests more variety and options. The midtown space is 700 sq ft and is located with many other fabulous boutiques. 

In September 2015 RIRE expanded to it's 2nd brick and mortar location in Davis, CA. At about 1,400 sq ft, it is the largest location yet. It sits in the edge of downtown Davis on 5th Street. 

During RIRE's brick and mortar expansions East Sac Mercantile suddenly closed its doors in January 2015 and with it RIRE's original pop-up space. However, with unplanned expansion RIRE opened its 3rd retail location in the Oak Park Triangle District (Sacramento, CA) in July 2016. As one of the early retail spots in this up and coming area we are excited for both the growth of RIRE and Oak Park!



Meet the faces behind RIRE:


Josie graduated from California State University, Sacramento. She has a BS from the College of Business with a dual concentration in Marketing and International Business.

She enjoys video games, board games, cooking, and spending time with her two dogs (Crouton & Mamacita Rosalita) and milkshakes.

Josie also likes to sing loudly with the radio and if she doesn't know the words, she makes them up.

Birthday: June 30



Melissa graduated with a degree in Visual Merchandising. She has a lot of retail experience and can put together fun outfits you wouldn't think of. Her goal is to become a stylist in New York.

Melissa made fun of everyone that liked Twilight. Then one day she saw the movie and fell in love. Melissa then proceeded to watch Twilight EVERY DAY for a month. Yes, Twilight, the first movie. Every. Day.

Birthday: October 18



Jourdan is from New Zealand and has visited Mangaotaki Valley from Lord of the Rings. She loves dance, Anime, Dr. Who, and food. She's "into EDM."

Jourdan also teaches a tiny tots dance class.

Birthday: March 21



You probably recognize Amina in a lot of our social media photos! Amina is currently a student and loves scrap booking! She is currently in school for nursing. 

Birthday: December 23



Emily is a recent grad at UC Davis. She found us from Craigslist and we are so lucky and happy that it was not a missed connection! She also works part time for a non-profit.

Birthday: October 27



Hannah is an aspiring photographer. She is quite adventurous and has lived in multiple countries! She is a people person and you'll often catch her with a smile.

Birthday: October 11



Rachel is a UC Davis alumni. She enjoys reading, beer, painting her nails, Harry Potter, and she just got a smart phone.

Birthday: January 15



RIRE is a young contemporary clothing boutique that is dedicated to providing affordable and fashion forward clothing and accessories in a comfortable shopping atmosphere for customers that seek a personal shopping experience. We intend to make enough profit to generate a fair return while financing continued growth and development in quality products. We also maintain a friendly and fair work environment that cultivates peers teaching peers while striving to inspire both each other and our customers. 


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